CULTURE, LIFESTYLE, AND DINING AT SCALE
A seven-level, 300,000 sq m civic destination anchored by three major F&B clusters. The iconic 22 m-high Byulmadang library, rooftop gardens, social cafés, and immersive dining make this one of Seoul’s most celebrated lifestyle hubs.
Scope: Strategy, Demand Modelling, Positioning, Brand Mix, Architect’s Brief, Spatial Planning.
01.
SCHEME ASSESSMENT AND DEVELOPMENT
OF INITIAL STRATEGY
02.
FORECAST OF FOOD AND BEVERAGE GLA AND
RENTAL RETURNS
03.
F&B POSITIONING STATEMENT, INDICATIVE
BRAND MIX AND ARCHITECTS BRIEF SPATIAL
AND BLOCK PLANNING.
04.
MANAGEMENT CONTROL SYSTEMS
Disclaimer : Image for reference only. INSITE FOOD does not claim ownership of these images. Rights belong to the original photographer/owner/developer.
Disclaimer : All project images are for illustrative purposes only and have been sourced from publicly available materials. INSITE FOOD does not claim ownership of these images. They are used solely to reference projects in which INSITE FOOD has contributed strategy and planning services. All rights remain with the original image owners and developers.
