AN IMMERSIVE FOOD THEATRE
5,000 sq m of mall space reimagined into a lively food hall with live cooking stations, herb walls, beanbag lounges, and skyline views. By blending affordability with entertainment, Food Central set a new benchmark for integrated mall dining in Dubai.
Scope: Strategy, Demand Modelling, Positioning, Brand Mix, Architect’s Brief, Spatial Planning.
01.
SCHEME ASSESSMENT AND DEVELOPMENT
OF INITIAL STRATEGY
02.
FORECAST OF FOOD AND BEVERAGE GLA AND
RENTAL RETURNS
03.
F&B POSITIONING STATEMENT, INDICATIVE
BRAND MIX AND ARCHITECTS BRIEF SPATIAL
AND BLOCK PLANNING.
04.
MANAGEMENT CONTROL SYSTEMS
Disclaimer : Image for reference only. INSITE FOOD does not claim ownership of these images. Rights belong to the original photographer/owner/developer.
Disclaimer : All project images are for illustrative purposes only and have been sourced from publicly available materials. INSITE FOOD does not claim ownership of these images. They are used solely to reference projects in which INSITE FOOD has contributed strategy and planning services. All rights remain with the original image owners and developers.
