The Exchange TRX

Kuala Lumpur

KUALA LUMPUR’S NEW SOCIAL HEARTBEAT
Anchored by a 10-acre elevated city park, this 120,000 sq m retail and dining hub integrates hawker-style food courts, international brands, and direct MRT connectivity. Positioned as a destination in its own right, TRX redefines urban leisure and everyday life.
Scope: Strategy, Demand Modelling, Positioning, Brand Mix, Architect’s Brief, Spatial Planning.

STAGED UNDERTAKEN

01.

SCHEME ASSESSMENT AND DEVELOPMENT
OF INITIAL STRATEGY

02.

FORECAST OF FOOD AND BEVERAGE GLA AND
RENTAL RETURNS

03.

F&B POSITIONING STATEMENT, INDICATIVE
BRAND MIX AND ARCHITECTS BRIEF SPATIAL
AND BLOCK PLANNING.

04.

MANAGEMENT CONTROL SYSTEMS

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RELATED PROJECTS

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